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  • Zeynep Turudi


Traditional Turkish Delight dates back 500 years or more to the Ottoman Empire, making it one of the oldest sweets in the world. There are many legends associated with its origins. One such legend involves the Sultan Abdul Hamid. He believed that the way to a woman’s heart was through her stomach. And so, he summoned to his court the greatest confectioners in the Empire and ordered them to come up with a sweet that was so delicious that the ladies of his harem would stop their arguing and peace would reign throughout the palace. Lokum was born and from that day on, became an institution of the Ottoman Court.

Sometime in the 19th century, an unknown British traveller discovered Lokum. He could not remember (or perhaps could not pronounce) the name for this ‘delightful confection’, so simply called it Turkish Delight.

In a similar way in the 21st century Zeynep Turudi, founder of Truede, wanted to reintroduce the proper delicacy back to the UK:

‘With Turkish roots, my parents always brought back real Turkish Delight to the UK to give to all our friends and neighbours. I decided to research the UK market to see if there was a gap in the market for a quality Turkish Delight brand, which of course there was.’

Which meant using authentic recipes, some of which date back over 500 years. These recipes also have the benefit of being made entirely from natural ingredients. But at Truede, we’ve always been as interested in innovation as tradition. What’s the next exciting way our customers can taste real Turkish Delight? From our No Added Sugar Range to our Mini Turkish Delight.

Our Turkish Delights are:

  • No Artificial Colours or Flavours

  • Vegetarian Society Approved

  • Kosher Certified

  • Gluten Free Certified

  • GMO Free

And best of all? They’re available for you to try now. We know

You’ll Be Delighted

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