Zeynep Turudi left Computer Science Engineering degree at Coventry University to found her own company in 2003 and Truede Ltd. was born, now exporting to 17 countries.
Turudi was invited by US Embassy to participate as part of a special IVLP International Visitor Leadership Programme, ‘A New Beginning Entrepreneurship and Business Innovation.’ with 32 business delegates from 32 countries in 2011. President Obama announced this special initiative at the April 2010 Summit on Entrepreneurship in Washington, D.C. In recognition of entrepreneurship as a driver of job creation and economic growth, this initiative builds ties between American entrepreneurs and entrepreneurs around the Globe.
Turudi is committed to supporting the efforts of fellow female entrepreneurs worldwide. She served as a speaker in several conferences empowering women entrepreneurship including at the International Women’s Entrepreneurs’ Forum (IWEF) where she also is a Board member and one of the project’s advisors. Held in Istanbul in the forum gathered together women entrepreneurs from various countries to interact commercially and socially to share their knowledge, skills and experience. The forum was held under the auspices of the Economic Minister & Family & Social policies Ministry, together with foreign presidents and ministers.
Named ‘Most Successful Entrepreneur’ in 2011 by the London based Business Network Association
Zeynep Turudi, founder of Truede wanted to bring this delicacy to the UK: ‘With Turkish roots, my parents always brought back real Turkish Delight to the UK to give to all our friends and neighbours.
I decided to research the UK market to see if there was a gap in the market for a quality Turkish Delight brand, which of course there was.’ We use authentic recipes, some of which date back over 500 years. These recipes also have the benefit of being made from natural ingredients.
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Get to Know Us
Institute of Directors (IOD)
European Turkish Brand Assocciation
Deputy Head (www.avrupalimarkalar.com)
IVLP Alumni USA
Entrepreneurship & Business Innovation program arranged by Barack Obama
Advisory Board Member Business School
Traveller 40+ Countries
Mother of Two + one cat