Zeynep Turudi left a Science Engineering degree at Coventry University to found her own company in 2003 and Truede Ltd. was born. Following the expansion of the business into various global markets, she founded Mistik Spa Ltd.

Turudi is committed to supporting the efforts of fellow female entrepreneurs worldwide. She served as a speaker in several conferences empowering women entrepreneurship including at the International Women’s Entrepreneurs’ Forum (IWEF) where she also is a Board member and in her capacity as one of the project’s advisors. Held in Istanbul in February 2013, the forum gathered together women entrepreneurs from various countries to interact commercially and socially to share their knowledge, skills and experience. The forum was held under the auspices of the Economic Minister & Family & Social policies Ministry, together with foreign presidents and ministers.

Turudi was invited by US Embassy to participate as part of a special IVLP International Visitor Leadership Programme, ‘A New Beginning Entrepreneurship and Business Innovation.’ with 32 business delegates from 32 countries in 2011. Participants met with leading American entrepreneurs, business executives and government officials across five different states and social entrepreneurship communities around the world. The programme was organised by the US Department of State, Bloomberg Government & EO ‘Entrepreneurs Organisation.’ At IVLP, Turudi represented both her own business and her country, standing up as an example of business success.

Named ‘Most Successful Entrepreneur’ in 2011 by the London based Business Network Association, she is now a Business Advisory Board member at the Faculty of Business school, Coventry University and vice president of the European Turkish branch office of ATMB. She uses her experience and success to mentor entrepreneurship in young people.

Entrepreneurship and Business Innovation IVLP

President Obama announced this special initiative at the April 2010 Summit on Entrepreneurship in Washington, D.C. In recognition of entrepreneurship as a driver of job creation and economic growth, this initiative builds ties between American entrepreneurs and entrepreneurs around the Globe.

The program comprised of four years and was organized by the U.S. Department of State, as a special initiative of the International Visitor Leadership Program. Each year the project invited 30 leading entrepreneurs to the United States to exchange information on better business practices with American business owners, investors, government officials, educators and other business stakeholders. The project was designed to:

  • Create networking opportunities to share innovative entrepreneurial business strategies
  • Highlight the variety of market niches served by successful entrepreneurs and innovators
  • Explain partnerships that link capital, business development services and market access
  • Introduce social entrepreneurs who are filling gaps between government and the private sector

The Department of State developed this project in partnership with the Entrepreneurs’ Organization (EO), a network of 8,000 business owners in 40 countries.